The campaign earned Skoda the highest share of voice of any automotive message across almost two months along with over 700,000 views on YouTube (Please keep in mind that this number should be considered relatively to year 2007 metrics standards).
Another thing I like about this commercial is the choice of song. Julie Andrew's 'Favorite things' fits the ad like a glove, as the cake building and the music seem to be in perfect harmony.
I'm definitely going for a chocolate covered waffle for breakfast now.
Enjoy the ad :)